Vertuze champagne

There’s a new Champagne brand in town, Vertuze. Created by the maison Cuillier Père et Fils Champagne House, in Saint Thierry (the Champagne-Ardennes region of France) but marketed via the US and Russia.

The LA based BevMarketing Group specialises in spirits marketing such as vodka; they came up with this concept of launching a Champagne brand that would be positioned to a very high end straight away (a bottle is sold at $300)

Russian agency DDC Creative Lab designed the Vertuze packaging, a less surprising choice than one would expect as the BevMarketing Group CEO studied in Russia and worked for a while within the vodka field/industry. According to DDC Creative Lab, the bottle’s style was inspired by the Napoleonian era.

As to the Champagne tasting features, all we know is that it is a Vintage one and that it will be sold in the States and in Europe.  We guess it should be in the same line as the Cuillier Père et Fils Champagnes while offering offering a higher end alternative (the Champagne House doesn’t currently sells vintage Champagnes).

Something seems too good to be true: the Vertuze label reads 1979 Vintage, which would imply that this bottle is a bargain! We may wonder if this is yet another marketing-based product or it has the legitimacy to join the respected Champagne brands.

If it’s the first option, its main goal is to be pricey, to showcase sophisticated package and communication with a quite traditional taste and quality (under $200 worth to make some great profit).

That would be a first, completely playing on the “Champagne” ambiguity, one day luxury item, the next available to the masses. If we take the French example, no other luxury product can boast to be bought by one out of two customers.