The House of G.H. Mumm has called upon one of the world’s most acclaimed designers to create a range of service accessories aimed at enhancing the appeal of its products. Patrick Jouin is unveiling his first creation, a champagne ice-bucket dubbed “Georges” in tribute to the House’s founder, Georges Hermann Mumm.
An interior architect, designer and creator, Patrick Jouin, whose experience in the world of luxury (Van Cleef&Arpels boutique) and the world of cuisine (restaurant Jules Verne) is recognised internationally, enjoys exploring techniques and materials . He blends constraints,aesthetics and technology to reveal the excellence of every space and every luxury object.
Patrick Jouin studied design in Paris and soon joined the Philippe Starck agency.
In 1998, he founded his own agency in which he started projects on object design, interior architecture and scenography. He created objects and furniture but also a prototype vehicle for Renault.
From 1999 onwards, he designed several restaurants around the world, including the Plaza Athénée and Le Mix (NY, Las Vegas), and was entrusted with the decoration of the Jules Verne on the 2nd floor of the Eiffel Tower.
G.H. Mumm wanted to create a practical service item that conveyed the brand’s personality and prestige. Jouin suggested a range of service accessories fusing audacity and elegance and showcasing the brand icon, the famous red sash or “Cordon Rouge”.
As Patrick Jouin has a tradition of giving a name to all his creations, it seemed an obvious choice to dedicate this first creation to “Georges”, a tribute to the founding father.
Patrick Jouin has offered G.H.MUMM, first and foremost, a practical set of 
service equipment. The special Cordon filler and handle have been carefully designed to address the daily constraints of restaurants and bars. The famous Cordon Rouge, the icon of the brand, has been reinterpreted to serve both as the handle of the bucket and to provide the ergonomics with a bold and elegant style. The Georges bucket expresses the level of prestige of the brand and its personality.
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